Quite simply, I think over consumption is a result of the emptiness of our culture… The notion that there is a correlation between consumption and fulfillment, wealth and happiness, is deeply embedded within our culture. I think individuals have a very tough time feeling fulfilled when many work in a job they hate for 8 hours, come home to a microwave supper low in nutritional value , watch reality t.v., read a fashion magazine that tells them they need to buy this cream and that lotion to feel beautiful, and then fall asleep on the couch to the 11:00 state funded network news. On the weekends they spruce up their lives by watching football and drinking a case of budweiser, and call themselves spiritual beings by trying hard not to fall asleep during Sunday service. The interesting thing is the advertising agencies of budweiser, of the microwave dinners, of the football game, etc. would have you believe, through the brilliance of their marketing campaigns, that consuming their products will help to make you feel like you’re happy and fulfilled. We’ve bought in, believing in the misnomer that drinking excessive amounts of budweiser on a friday night will help you feel happy, accepted, attractive, invincible…. just like the image the tv commercials so aptly personify. And so in order to fill the void of living this cultureless life comprised of empty cultural calories, we reward ourselves with an unnecessary new pair of shoes, or the latest cell phone, or a new car, because it makes us feel good, it makes us feel like our peers will accept us, but yet we are totally oblivious to the effect that this purchase has on the ecosystems of the world. Our appetite for consumption provides the markets for ‘the machine’ to exist and so ‘the machine’ will make every effort to ensure that you comply and be a good citizen and continue to consume. Immediately after 9/11, George Bush, in his address to the people, informed citizens that the best way they could help America was to go out and shop!!! (reference still being sought after). The machine desperately requires your non questioning compliance to consume, and as a result spares no effort to ensure that you are inundated with messages to buy shit. Probably more frightening than this is the realization that many aspects of our culture have been set up to ensure that we feel unfulfilled in order to create a desire in us to buy shit. Or that much of our consumption stems from the fact that our lives are so busy with the responsibilities of a 40 + hour work week that we will spend our hard earned money on convenience products that promise to free up more time in our day so we can watch more t.v. They are selling the product of ‘convenience’ because it is so desperately desired in our hyperactively hectic lives.
I think the solution is simple, but will not be easily attained: shopoholicism is a major problem, with devastating ecological, political, and social consequences that we need to be aware of…. rather than continuing the trend of mindlessly consuming, we need to find healthier, more natural ways of seeking happiness and fulfillment. Perhaps an emphasis on play, on relaxation , on exercise, on socializing, on reading, on pondering, on thinking, on wondering, on loving, on truly LIVING is what we need to reduce our ecological footprint. Our current emphasis on competition, on material wealth, on consumption, on vanity items, on social status, on PROFIT AT ALL COSTS, is leading us in a very dangerous direction , both individually (highest ever recorded rates of depression, anxiety disorders, low mental health) and collectively (global warming, growing gap between the rich and the poor, a very likely World War 3)…… Open your eyes, open your hearts, open your mind, open your soul….
Peace and Love,
D
In this photo released by Brazil’s indigenous peoples’ agency Funai, ‘uncontacted’ tribesmen react to an overflight by agency officials. Funai warns that illegal logging and mining are putting such communities at risk of disease and cultural annihilation. (Gleison Miranda, Funai/Associated Press)